Web Marketing Strategy
Web marketing optimizes your website to get you more customers
Do you have a website? How many people visit it per day? What percentage of them actually become your customers? Every website visitor is an opportunity – one that can disappear after a single page view. How have you optimized your website to turn anonymous visitors into real contacts, customers, and leads?
Our main formula for website success is very simple:
number of customers = number of visitors x conversion rate
In order to get you more customers, we must get you more visitors, and convert more of them into actual customers. To get more visitors, we use our Search Engine Optimization process. Once a visitor arrives at your site, we use our web marketing consultation to help you convert them into a customer. Web marketing includes a wide array of strategies and techniques including rewriting content, reorganizing site structure, creating a simple and effective home page, adding conversion steps (e.g. “buy now”, “call for a free consultation”), using social media, mobile optimization, and more. To learn more about how we can help optimize your website for marketing, call us for a free consultation.
Web Marketing Details
Web marketing is a very general term to cover a wide array of strategies. Swara Infotech is available to consult on any of the following areas:
Search Engine Optimization
Copywriting and content creation
Social media campaigns
Analyzing your website pros and cons
Google Analytics and conversion reporting
Conversion steps and action steps
Usability and usage study
Offers and giveaways